Secure Server Layer (SSL) encryption establishes a secure connection between your server (or web host) and a visitor’s web browser, stopping any information that they enter from being accessed while it wings its way to the server.
This level of encryption isn’t necessary if you’re not taking any personal information from users, but if you are – if you’re running an online shop, for example, or a member area – then it is extremely important.
Securing your site with SSL:
- secures personal information
- encrypts credit card payments
- helps lift Google rankings (Google loves to know you’re safe)
Just as importantly, showing users that your site is secure and encrypted builds trust and confidence, driving more sales.
If your site is going to take sensitive user information of any kind, please talk to us about getting a secure server certificate set up.